#1 Search Rankings

Search Marketing Services

Search engine marketing which is also known as SEM, is a form of Internet marketing that attempts to promote websites by improving search engine visibility on search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, search engine marketing srevices include: search engine optimization (or SEO), paid inclusion, and paid placement.

01 Search Rankings follows all search engine marketing codes of ethics to guarantee long lasting results. We shy away from search engine marketing techniques that other company's use to artificially inflate search engine rankings. This is because search engines eventually find out what is going on any your site can be forever penalized. Plus, using ethical search engine optimization we are able to produce better results in the long run!

Search Engine Marketing Services that are included here at 01 Search Rankings are listed below:

Search Engine Optimization - This is the art of obtaining free traffic from the search engine's using link building, marketing and site optimization techniques.

Search Ranking Services - This is a combination of search engine optimization marketing services and pay per click advertising campaigns.

Pay Per Click Advertising - This is a service that allows you to pay for clicks on specific terms of interest. We have the tools and knowledge to cut costs, and find extra cheap traffic from search terms up to 4 words in length that people search for!

Market structure
In 2006, North American advertisers spent US $9.4 billion on search engine marketing, a 62% increase over the prior year and a 750% increase over the 2002 year. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing.

History of Search Engine Marketing
As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, and was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007 pay-per-click programs proved to be primary money-makers for search engines.

Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "Search Engine Marketing" was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

Ethical questions
Paid search advertising has not been without controversy, and the issue of how search engines present advertising on their search result pages has been the target of a series of studies and reports by Consumer Reports WebWatch. The Federal Trade Commission (FTC) also issued a letter in 2002 about the importance of disclosure of paid advertising on search engines, in response to a complaint from Commercial Alert, a consumer advocacy group with ties to Ralph Nader.